Southern California multifamily real estate
Generation Real Estate Partners brings development, asset management, and property operations together to create and steward multifamily communities across Southern California.
Founded in 2016 by Steven Scheibe and Ramin Ghaneeian, Generation Real Estate Partners acquires, entitles, develops, owns, and operates multifamily real estate across Los Angeles.
Across eight projects, GREP brings acquisition, entitlement, construction, asset management, and property operations together under one accountable team—from the first site decision through long-term stewardship.
8
Projects
Under Development & Completed
290
Units
Under Development & Completed
$100M+
Completed Asset Value
250K
Gross SF Developed
Owners · Brokers · Capital partners
Review the evidence, understand the team, or begin a conversation around a property or capital partnership.
Owners and brokers
Start a discreet, direct conversation with a team that evaluates the property through acquisition, entitlement, construction, and operating lenses.
Capital partners
Explore GREP's long-horizon approach to Southern California multifamily investment, execution, asset management, and stewardship.
Partners and collaborators
See how GREP connects the full life of a property and the people responsible for carrying that work forward.
Design and civic stakeholders
Architects, consultants, public agencies, and community partners can connect with GREP about a site, active project, or shared civic objective.
Project 01
Mix of 2 and 3 bedrooms, TOC density bonus utilization, development finished Q1 2020.
View project
Units
24
Location
Hancock Park and Larchmont Village adjacent, blocks from Paramount Studios — 5122 W Maplewood Ave
GREP involvement
General Partner and Developer: lot assemblage, entitlement, construction management, asset and property management
Property highlights
5th story open-air courtyard, front-façade frosted glass and board-form concrete, balconies in every unit.
Project 02
4-unit to 6-unit conversion, mix of 1, 2 and 3 bedrooms, rehab completed Q4 2019.
View project
Units
6
Location
West Hollywood adjacent in Los Angeles
GREP involvement
General Partner: acquisition, construction management, asset and property management
Property highlights
Updated units, large lot, ample foliage, in-unit air conditioning and washer dryers.
Project 03
Mix of 2 and 3 bedrooms, TOC density bonus utilization, now fully stabilized. Completed in Q3 2023.
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Units
33
Location
Mid City — 861 S Gramercy Place
GREP involvement
General Partner and Developer: lot assemblage, entitlement, construction management, asset and property management
Property highlights
Interior open-air courtyard, underground parking, private balconies, library and gym.
Project 04
Mix of 1, 2 and 3 bedrooms with 5 deed-restricted affordable units. TOC density bonus utilization and ADU bonus.
View project
Units
35
Location
Fairfax — 806 N Edinburgh Ave
GREP involvement
General Partner and Developer: lot assemblage, entitlement, construction management, asset and property management; currently under construction
Property highlights
Modern finishes with a gym, rooftop lounge, BBQs and dog run.
Project 05
100% affordable building under ED1 development incentives. Primarily studio and efficient 1-bedroom units with a few 2-bedroom units.
Units
44
Location
Sawtelle — 11418 Missouri Ave
GREP involvement
General Partner and Developer: lot assemblage, entitlement and construction management; currently under construction
Property highlights
One of the first ED1 plans to be entitled and one of the only in a high-resource neighborhood. No parking, communal laundry and a bike room.
Project 06
New construction project utilizing the LA City Mixed Income Incentive Program and Public Benefit Option.
View project
Units
47
Location
Hollywood / West Hollywood border
GREP involvement
General Partner and Developer: lot assemblage, entitlement and construction management; currently in construction
Property highlights
Planned as one of the first projects to utilize the new MIIP density bonus program offered by the City of Los Angeles.
Project 07
New construction project utilizing the LA City Mixed Income Incentive Program and Public Benefit Option.
Units
61
Location
Hollywood / West Hollywood border
GREP involvement
General Partner and Developer: lot assemblage, entitlement and construction management; currently in design
Property highlights
Using density bonuses and development waivers offered by the City of Los Angeles MIIP / TOIA programs.
GREP, clearly
A concise account of GREP's lifecycle, geographic focus, acquisition review, and current portfolio—written for people and answer engines alike.
Generation Real Estate Partners, or GREP, acquires, entitles, develops, owns, asset-manages, and operates multifamily real estate. The firm keeps those disciplines connected under one accountable team from the first site decision through construction, stabilization, and long-term property operations.
GREP is based in Los Angeles and focuses on multifamily communities across Southern California. Its current portfolio is concentrated in Los Angeles neighborhoods including Hancock Park and Larchmont Village adjacent, Mid City, Fairfax, Sawtelle, and the Hollywood–West Hollywood area.
GREP reports eight projects and 290 units under development and completed, more than $100 million in completed asset value, and 250,000 gross square feet developed. Featured projects include Iris Maplewood, Pine on Gramercy, The Arthur, 1344 N Alta Vista, Sands off Sawtelle, Martel and Fountain, and Alta Vista 61.
GREP reviews Southern California multifamily properties and development sites through acquisition, entitlement, construction, asset-management, and operating perspectives. The review considers the property's location, unit profile, condition, site potential, entitlement strategy, construction realities, ownership context, and long-term operating implications; the firm does not publish fixed minimum price or unit-count thresholds.
