Generation Real Estate Partners
ACQUISITION & ENTITLEMENTCONSTRUCTIONASSET MANAGEMENTPROPERTY OPERATIONS
Image 1 of 5: The Arthur rooftop deck

One team from acquisition through operations.

Founded in 2016 by Steven Scheibe and Ramin Ghaneeian, Generation Real Estate Partners acquires, entitles, develops, owns, and operates multifamily real estate across Los Angeles.

Across eight projects, GREP brings acquisition, entitlement, construction, asset management, and property operations together under one accountable team—from the first site decision through long-term stewardship.

8

Projects

Under Development & Completed

290

Units

Under Development & Completed

$100M+

Completed Asset Value

250K

Gross SF Developed

Portfolio

Selected projects across GREP’s full lifecycle.

Completed, stabilized, under construction, and in design across Los Angeles.

Iris Maplewood multifamily building exterior

Iris Maplewood

Hancock Park and Larchmont Village adjacent, blocks from Paramount Studios — 5122 W Maplewood Ave

Residences

24

Mix of 2 and 3 bedrooms, TOC density bonus utilization, development finished Q1 2020.

Defining details

5th story open-air courtyard, front-façade frosted glass and board-form concrete, balconies in every unit.

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1344 North Alta Vista Boulevard exterior

1344 N Alta Vista Blvd

West Hollywood adjacent in Los Angeles

Residences

6

4-unit to 6-unit conversion, mix of 1, 2 and 3 bedrooms, rehab completed Q4 2019.

Defining details

Updated units, large lot, ample foliage, in-unit air conditioning and washer dryers.

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Pine on Gramercy multifamily building exterior

Pine on Gramercy

Mid City — 861 S Gramercy Place

Residences

33

Mix of 2 and 3 bedrooms, TOC density bonus utilization, now fully stabilized. Completed in Q3 2023.

Defining details

Interior open-air courtyard, underground parking, private balconies, library and gym.

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The Arthur exterior on Edinburgh Avenue in Los Angeles

The Arthur

Fairfax — 806 N Edinburgh Ave

Residences

35

Mix of 1, 2 and 3 bedrooms with 5 deed-restricted affordable units. TOC density bonus utilization and ADU bonus. Completed Q2 2026.

Defining details

Modern finishes with a gym, rooftop lounge, BBQs and dog run.

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Sands off Sawtelle architectural rendering

Sands off Sawtelle

Sawtelle — 11418 Missouri Ave

Residences

44

Sold 44-unit, 100% affordable project entitled under ED1 development incentives. Primarily studio and efficient 1-bedroom units with a few 2-bedroom units.

Defining details

One of the first ED1 plans to be entitled and one of the only in a high-resource neighborhood. No parking, communal laundry and a bike room.

Martel and Fountain architectural rendering

Martel and Fountain

Hollywood / West Hollywood border

Residences

47

New construction project utilizing the LA City Mixed Income Incentive Program and Public Benefit Option.

Defining details

Planned as one of the first projects to utilize the new MIIP density bonus program offered by the City of Los Angeles.

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Alta Vista-60 architectural rendering

Alta Vista-60

Hollywood / West Hollywood border

Residences

60

New construction project utilizing the LA City Mixed Income Incentive Program and Public Benefit Option.

Defining details

Using density bonuses and development waivers offered by the City of Los Angeles MIIP / TOIA programs.

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Architectural rendering of Sweetzer-40 in Los Angeles

Sweetzer-40

806 N Sweetzer Ave, Los Angeles

Residences

40

A 40-unit Los Angeles multifamily project currently in the entitlement phase.

Defining details

GREP's involvement spans the full project lifecycle from lot assemblage and entitlement through construction management, asset management, and property operations.

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Project locations

Across Los Angeles.

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